Soho Studio
IDEA
Fashion always moves. Its energy plays in an expanse from meticulously planned and calculated to wildly improvised and immediate. Focusing on the latter, a proposed experiment: treat the neighborhood as a studio and lean into improvisation—from both sides of the camera. Active, Organic, Pulpy.
PROJECT SCOPE
Fashion always moves. Its energy plays in an expanse from meticulously planned and calculated to wildly improvised and immediate. Focusing on the latter, a proposed experiment: treat the neighborhood as a studio and lean into improvisation—from both sides of the camera. Active, Organic, Pulpy.
PROJECT SCOPE
- Art Direction
- Photography
- Retouching
- Production



























