Soho Studio



IDEA
Fashion always moves. Its energy plays in an expanse from meticulously planned and calculated to wildly improvised and immediate. Focusing on the latter, a proposed experiment: treat the neighborhood as a studio and lean into improvisation—from both sides of the camera. Active, Organic, Pulpy.

PROJECT SCOPE
  • Art Direction
  • Photography
  • Retouching
  • Production

CREATIVE PARTNERS
Art Director: Lee Schwartz
Models: Beikuo and Ruishu