IDEA

Authentic, Simple, Inspired. Leaning on these three brand pillars as a target for all brand elements is what makes the brand. This helps Genio differentiate itself from the freezer-section noise, and position itself as an iconic brand.

PROJECT SCOPE

• Strategy
• Creative Direction
  
• Art Direction
  
• Photography
• Production
• Retouching
• Logo Design
  
• Identity
  
• Packaging
  
• Copywriting
  

CREATIVE PARTNERS
Creative Manager: Min Lew