IDEA

A big part of Dieux is flirting with the sacreligious—what better way to do that than to subvert the staid visual codes of religion itself. To give richer texture and color we widened the circle to encompass many different religions and gods, pulling in references from across the globe. Balancing maximal aesthetic and minimal execution we arrived at a Brand ID and packaging concept for Dieux that promises beauty from the inside out.

PROJECT SCOPE

• Creative Direction
  
• Art Direction
  
• Logo Design
  
• Identity
  
• Packaging
  
• Copywriting
  

CREATIVE PARTNERS
Creative Manager: Lee Schwartz
Photographer: Leslie Kirchhoff