IDEA

The Carolina Lemke Web Editorial shoot builds from the brands’ deeper strategy and marketing idea of “Be an Icon.” Iconic looks, lighting and composition push the images more towards high-fashion and separate Carolina Lemke from their competitive set. Allowing for a more gestural, artistic type of image, not solely focused on product to create emotion or the brand.

PROJECT SCOPE

• Creative Direction
• Art Direction
  

CREATIVE PARTNERS
Creative Manager: Lee Schwartz
Photographer: Matt Easton