Carema



IDEA
Studied Carelessness is a particularly Italian concept. Endemic to classic Italian style, it signals mastery of the rules enough to break them with personality, verve, and meaning. Studied Carelessness lets Carema be expressive, change speed and direction, and adapt across activations, touchpoints, and products.

PROJECT SCOPE
  • Brand Strategy
  • Identity
  • Garment Labeling 
  • Campaign Art Direction 
  • Ecommerce Art Direction 
  • Business Collateral 
  • Packaging Program

CREATIVE PARTNERS
Creative Manager: Lee Schwartz
Photographer: Drew Innes
Model: Lono Brazil