IDEA

A global feel for a global brand partner. JCEdward must exude clarity, efficiency and authority. A thoughtfully designed mark, bold color and dynamic application creates and dynamic feel for the brand. Say more with less. The shift in syntax to JCE along with a qualifying word-mark projects a sense of scale, while retaining an active link to the history of the company.

PROJECT SCOPE

• Brand Strategy
• Identity
  
• Front-end Web Design
  
• Product Photography Art Direction
• Mechanical Templates
• Collateral

CREATIVE PARTNERS
Creative Manager: Lee Schwartz